Zasha Coté

Rainbow Food

Role / Services

Product Marketing

Role / Services

Product Marketing

Role / Services

Product Marketing

Year

2023

Year

2023

Year

2023

Team

Zasha Coté

Hoda N.

Team

Zasha Coté

Hoda N.

Team

Zasha Coté

Hoda N.

Brief

The Daily Health Conference is a non-profit organization dedicated to promoting health and wellness through impactful public talks, participatory workshops, and professional training all over the world. It began as a conference where Medicine, Health, and Wellness converged, and it now covers nearly all health-related topics — from nutrition to sleep to addiction — in over 100 languages.

Now they are looking to offer more value to its members by creating a digital mobile app to help them achieve a better quality of life.

*This is a fictional project made during my bootcamp at Ironhack.

Challenge

Creating an app from scratch that addresses an aspect of personal well-being in 8 days. It implies making an efficient user research, to understand the potential users and their needs, an strategic prioritisation to select which features and functionalities to include, and an optimal project management, because of the work load in the limited time.

We decided to build a wellness app focuses on nutrition.

Solution

How can we help people who are concerned about what not to eat but they are not so sure about what to eat to full fill their nutritional requirements?

We decided to create a recipes App for families with dietary restrictions that helps users finding healthier alternatives to known and comfortable everyday meals and helps them track their nutrition goals.

Process

What did we do?

After 10 user interviews, 150 survey answers and 2 SME interviews to a nutritionist and a nutrition psychologist, our research concluded that:

  • Younger generations report having made some or even major changes in their eating habits, especially eating less animal products and buying more food from small or new brands. They want to reduce the meat, diary and gluten consumption.

  • There are childhood psychological barriers attached to dietary changes, that keep people from sticking to those changes. At the same time unhealthy/comfortable food options are associated with rewards, which it’s a pattern that's difficult to break.

Why did we do it?

We needed to create something that would remove the mental load and the worry if what they are eating is the right thing to eat and, very important, that they could cook for the whole family.
We knew we needed to focus in three main things:

  • How might we make meals in the healthiest way?

  • How might we create food the whole family enjoys?
    And, how might we share knowledge with newer generations?

How did we do it?

During our concept testing we found important insights that made us iterate in another direction.

  • Users don’t want to track everything they eat to make sure they eat healthy. It might be a lot of steps to keep the whole family updated.

  • Retention might be difficult. Let’s avoid the tracking at first and show them what they need to do.

  • Users don’t want to see all the information at once, they need to be reassured they are eating what they have to.

The solution wasn't about helping the user track the food they were eating. Instead, it was about offering recipes of the meals they normally ate, but giving them the necessary substitutions so all the family members, including those with dietary restrictions, could eat. And, after 8 iterations we designed a product that was usable and useful for our users.

Process

What did we do?

After 10 user interviews, 150 survey answers and 2 SME interviews to a nutritionist and a nutrition psychologist, our research concluded that:

  • Younger generations report having made some or even major changes in their eating habits, especially eating less animal products and buying more food from small or new brands. They want to reduce the meat, diary and gluten consumption.

  • There are childhood psychological barriers attached to dietary changes, that keep people from sticking to those changes. At the same time unhealthy/comfortable food options are associated with rewards, which it’s a pattern that's difficult to break.

Why did we do it?

We needed to create something that would remove the mental load and the worry if what they are eating is the right thing to eat and, very important, that they could cook for the whole family.
We knew we needed to focus in three main things:

  • How might we make meals in the healthiest way?

  • How might we create food the whole family enjoys?
    And, how might we share knowledge with newer generations?

How did we do it?

During our concept testing we found important insights that made us iterate in another direction.

  • Users don’t want to track everything they eat to make sure they eat healthy. It might be a lot of steps to keep the whole family updated.

  • Retention might be difficult. Let’s avoid the tracking at first and show them what they need to do.

  • Users don’t want to see all the information at once, they need to be reassured they are eating what they have to.

The solution wasn't about helping the user track the food they were eating. Instead, it was about offering recipes of the meals they normally ate, but giving them the necessary substitutions so all the family members, including those with dietary restrictions, could eat. And, after 8 iterations we designed a product that was usable and useful for our users.

Process

What did we do?

After 10 user interviews, 150 survey answers and 2 SME interviews to a nutritionist and a nutrition psychologist, our research concluded that:

  • Younger generations report having made some or even major changes in their eating habits, especially eating less animal products and buying more food from small or new brands. They want to reduce the meat, diary and gluten consumption.

  • There are childhood psychological barriers attached to dietary changes, that keep people from sticking to those changes. At the same time unhealthy/comfortable food options are associated with rewards, which it’s a pattern that's difficult to break.

Why did we do it?

We needed to create something that would remove the mental load and the worry if what they are eating is the right thing to eat and, very important, that they could cook for the whole family.
We knew we needed to focus in three main things:

  • How might we make meals in the healthiest way?

  • How might we create food the whole family enjoys?
    And, how might we share knowledge with newer generations?

How did we do it?

During our concept testing we found important insights that made us iterate in another direction.

  • Users don’t want to track everything they eat to make sure they eat healthy. It might be a lot of steps to keep the whole family updated.

  • Retention might be difficult. Let’s avoid the tracking at first and show them what they need to do.

  • Users don’t want to see all the information at once, they need to be reassured they are eating what they have to.

The solution wasn't about helping the user track the food they were eating. Instead, it was about offering recipes of the meals they normally ate, but giving them the necessary substitutions so all the family members, including those with dietary restrictions, could eat. And, after 8 iterations we designed a product that was usable and useful for our users.

Concept and Development